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Friday, February 11, 2005

Here's a Stick Big Enough to Fix the Steroid Issue

The most intelligent analysis I've seen recently on a possible solution to the steroid mess in baseball comes not from a sports-oriented publication but from CNN-Money magazine. In a terrific piece by Chris Isidore, a CNN/Money senior writer, we learn that the steroid cloud has effectively killed the endorsement gravy train for baseball stars the past winter.
Players, - and agents - are losing significant "revenue streams," because of the scandal, and are likely the real reason the MLBPA agreed to make any changes in the testing policy. Another year of no endorsement dollars could force even Barry Bonds to the altar of truth.

http://money.cnn.com/2005/02/10/commentary/column_sportsbiz/sportsbiz/index.htm